Ducati has been in India before,  without much success. Their latest news release says that they intend to come back to India officially with new partners. Don’t hold your breath for Ducati India though, it will not be cheap or affordable, like most expect any incoming manufacturer these days. Since the do not produce them here, there will not be any financial advantage to the brand. And, given that most Ducatis are more expensive than their traditional Japanese counterparts, expect to see prices over 10 lakhs for the more desirable of the lot. The smaller Monsters may be priced under 10 lakh though.

No idea about the dates though.

Ducati to enter the Indian market

In response to growing demand and in order to reorganize its distribution network, Ducati has decided to establish an official presence in the Indian market, an important step to further boost its global presence and position amongst the world’s premium motorcycle manufacturers.

While ending the relationship with its former Importer, Ducati thanks Precision Motor for its efforts in importing and distributing its motorcycles into India since 2008. Precision Motor plans to retail Ducati products in selected locations in India and will provide customer care until such time that Ducati has set up its distribution network.

Outlining how growing consumer and commercial expectations had driven this decision, Cristiano Silei, Vice President Sales and Marketing of Ducati, said:
“We consider India an extremely important part of Ducati’s future global strategy and will strengthen our presence in the market with premium services and a larger network that will be in line with our global standards. Our entry into the Indian market is therefore a first step in this direction.

PS: True biker alert – See the guy in the picture checking out the motorcycle ignoring the girl on top? That’s him.